Techrethought

Websites.
Software.
Marketing.

A Chennai technology and digital marketing company. We build websites, software and AI automation, and run the marketing around them.

Tech Made Simple

Engraved illustration of an astronaut floating in space with a laptop, reaching out, an orange tether trailing behind
Engraved illustration of an astronaut drawing a glowing orange kolam in space with her fingertip

Since August 2016 · 140+ clients · 32+ countries

See the work

Chennai, India

One line, not a tangle.

Techrethought is a technology and digital marketing company in Chennai, India, founded in August 2016. We build websites, software and AI automation; run SEO, Google and Meta ads and social media; create brand identities, design, video and content; and supply and support business software and IT.

Most business tech is a tangle: a website from one vendor, ads from another, software from a third, and loose ends between them. Tech made simple means one line through all of it. One team builds the site and the software and runs the marketing, so you have one place to ask when something needs to change.

10 years · 140+ clients · 32+ countries

A kolam is drawn at the doorstep in Tamil Nadu: a grid of dots, and one line that loops around every dot without touching it and without the hand lifting. It is drawn in rice flour at dawn, and drawn again the next morning.

Build it, grow it, brand it, run it.

10 services in 4 groups: websites and software, search and ads, brand and content, licences and support. Each one has its own page.

See all services on one page

Work you can visit

Four client sites, captured on 2 October 2026. Each one is live, so you can open it and judge the work for yourself.

See all work

Dots first, then the line.

Whether it is a website, an app or an ad campaign, the work moves through the same four steps.

  1. Dots

    Before anything is designed, we fix the points the work has to pass through: the goal, the budget, the deadline and the one number that will show whether it worked. We agree them with you first.

  2. Line

    Design and build then run as one continuous line, drawn by the same team rather than handed between agencies. You see the work as it takes shape, not only at the end.

  3. Close

    Launch is where the loop closes. We check the work against the points fixed at the start, then switch it on.

  4. Redraw

    A kolam is drawn again every morning. Support, SEO, ad campaigns and licence renewals work the same way: done again, on a schedule, for as long as you need them.

Businesses we have worked with

  • PradhiCA
  • S. Seetharaman & Associates
  • HIE Labs
  • RVKS & Associates
  • Zensteel Works
  • Credimore
  • TAFIAC
  • Aspire Academy
Eight of 140+ clients since 2016, shown with permission.

Who’s behind Techrethought

The team

  • Shoganraj

  • Naresh Nagaraj

  • Rakesh Vasudevan

Bring us the tangle.

Tell us what you have, where it is stuck and what you want it to do next.

Start a project

Or start from where you are

  • Fix one thing

    A slow website, ads that stopped bringing enquiries, a licence about to run out.

  • Build something new

    A website, an app, an internal tool or an AI automation, from first sketch to launch.

  • Grow what you have

    More of the right enquiries from search, ads and social media, measured against leads.