Techrethought

Case study

PradhiCA: a website, brand and ads for a CA test series

Techrethought designed and built the website for PradhiCA, a test series in Chennai for students preparing for the CA exams. We also worked on its branding and its marketing, and ran its ads on Google and Meta. The site gives every exam attempt its own schedule page, and takes enquiries through one registration page and WhatsApp.

Business
CA exam test series, Chennai
Location
Chennai, Tamil Nadu, India
Industry
Education
What Techrethought did
  • Website
  • Marketing
  • Branding
  • Google & Meta ads
Live site
Visit pradhica.com (opens in a new tab)

Listen to this case study

6 min · The text on this page is the transcript.

01 · The brief

What did PradhiCA need?

PradhiCA runs test series for students preparing for the CA exams, at Foundation, Intermediate and Final level. It needed one place where a student could find the right series for their level and exam attempt, and then enquire or register.

Students can write the tests online from anywhere in India, or in person at the PradhiCA centre in West Mambalam, Chennai. The site had to serve both groups without making either one read through details meant for the other.

The work also covered PradhiCA’s branding, its marketing, and its advertising on Google and Meta. Ads run on Google and Meta rather than on the site itself, so this page describes the website in detail and the brand and the campaigns briefly.

02 · Challenges

What did the site have to handle?

A test series changes with every exam attempt, so the site had to carry a timetable that keeps changing without becoming hard to follow.

  • A timetable that changes every attempt

    Each exam attempt has its own batches, series and dates. Giving every attempt a page of its own lets one schedule change without disturbing the others.

  • Two ways to write the tests

    Students choose between writing online from home and writing at the centre in Chennai. Every schedule had to make clear which series are offered in which mode.

  • Registration without an account

    Students register through a form shown inside the enquiry page, pay by UPI or bank transfer, and get confirmation by phone or WhatsApp. Registration uses steps students already know, with no login to create.

  • A conversation before registration

    The course overview tells students that PradhiCA confirms the batch, the mode, the fees and the start date on a call or on WhatsApp. The site had to keep that conversation one tap away from any page.

03 · What we built

What did we build for PradhiCA?

Techrethought designed and built the website, worked on the PradhiCA brand, handled its marketing and ran its ads on Google and Meta.

A schedule page for every attempt
The Test Series menu groups upcoming attempts by level, and each one opens a page listing its series, modes and dates, with a button to register.
A course overview
One page explains the CA course from Foundation to Final, including the two routes into it, and then points students to the batch for their attempt.
Registration and enquiry
A single page holds the enquiry form, the ways to pay and what happens after a student sends the form.
WhatsApp on every page
WhatsApp buttons open a chat with PradhiCA, some with the first line already written, and every page checked has one.
Messages from students
A testimonials page collects messages that students sent PradhiCA, with a filter by exam attempt.
The PradhiCA mark and wordmark
We designed the identity the site carries: a green P mark beside the name, with CA set in capitals.
Search groundwork
Every page checked has its own title and description, and the home page describes PradhiCA, its course and common questions in structured data for search engines. We set this up as part of the marketing work.
Google and Meta ads
We ran PradhiCA’s advertising on Google and Meta. The schedule pages and the enquiry page give each campaign a specific place to send people.
Screenshot of PradhiCA’s home page, top to bottom
PradhiCA’s home page from top to bottom, captured on 2 October 2026. Scroll inside the frame to see all of it. The live site opens a promotional popup (third-party Elfsight widget) on every visit; it was blocked for these captures.

04 · Services and tech

What does the site run on?

The work drew on the services linked below, and the site runs on the tools its own page source shows.

Seen in the page source

HTML, CSS and JavaScript
Every page is a static file, styled with CSS, with JavaScript for the menus and sliders.Page addresses such as course-overview.html; stylesheets and scripts under assets/css and assets/js.
Google Forms
The enquiry form on the registration page is a Google Form shown inside the page.registration.html embeds a forms.gle form in an inline frame.
WhatsApp click-to-chat
Buttons open a WhatsApp chat with the business, some with a message already filled in.Links to api.whatsapp.com/send with the business number, some with a prefilled text parameter.
Schema.org structured data
The home page describes the organisation, its course and common questions for search engines.JSON-LD on the home page with EducationalOrganization, Course, FAQPage and BreadcrumbList types.

05 · Outcome

What can a student do on the site today?

PradhiCA’s website is live at pradhica.com, and its footer credits Techrethought for creating and designing it.

What a visitor can do there

  • Pick a level and an exam attempt from the Test Series menu, and open that attempt's schedule.

  • Compare the series offered for an attempt, with the mode and details of each one.

  • Read how the CA course works, level by level, on the course overview page.

  • Send an enquiry through the form on the registration page, and see how to pay and how a seat is confirmed.

  • Message PradhiCA on WhatsApp, call or email, or open the West Mambalam centre in Google Maps.

  • Read the student messages on the testimonials page, filtered by exam attempt.

Visit pradhica.com (opens in a new tab)

Have a project like this in mind?

Tell us about your business and what the work needs to do, and we will suggest where to start.

Start a projectWhatsApp (opens in a new tab)

Or call +91 88258 07825 or +91 93821 94201, or email [email protected].