Google Ads Agency in Chennai

There are two costs: the ad spend, which you set and pay to Google, and our management fee. Google lets you set almost any daily budget, but a budget too small to collect enough clicks gives too little to learn from, so we suggest a starting budget in the plan based on your area and how competitive the searches are. Our fee depends on the number of campaigns and platforms, and we quote it after a short call.

You decide the budget, and Meta charges against it as people see or click your ads. What a result costs depends on the audience, the competition for it, the season and how well the ad and the offer work, so nobody can honestly give you a figure in advance. We start with a test budget, measure the cost per enquiry it produces, and decide with you whether to spend more.

Start with tracking, so you know which ads produce leads rather than clicks. Then tighten who sees the ads, send people to a page or form that makes the next step easy, and reply quickly, because a lead that waits for an answer goes cold. Most improvement comes from fixing those basics, not from raising the budget.

CPC, or cost per click, is what you pay on average each time someone clicks an ad. Cost per lead is your spend divided by the enquiries it produced, and ROAS, or return on ad spend, is the revenue from ads divided by what they cost. We report cost per lead or ROAS as the main figure, because a cheap click that never becomes a customer is not cheap.

Google Ads reaches people who are already searching for what you sell, so it suits services and products people look for when the need arises. Facebook and Instagram reach people before they search, by place and interest, which suits new products, events, courses and anything that sells on looks. Many businesses use both, and we recommend a split in the plan, with the reasons.

Performance marketing is advertising judged by measurable actions, such as enquiries, sign-ups or sales, rather than by how many people saw it. Google and Meta ads suit it because both report what each ad produced, down to the keyword or audience. The aim is that every rupee of spend can be traced to a result, or to the lack of one, so the budget can move to what works.

They can be, when people search for what you offer, the budget is enough to learn from, and someone answers enquiries quickly. They are a poor fit when a customer is worth too little to cover the cost of reaching them, or when hardly anyone searches for what you sell yet. We look at that honestly in the plan, before any budget is spent.

For Google Search ads, in practice yes: each ad leads to a page, and the quality of that page affects both what you pay and whether people enquire. Facebook and Instagram ads can collect leads through an instant form or open a WhatsApp chat without a website. Either way, a clear page about your business makes the ads more convincing, and our web design service can build one.