Case study
Credimore: a website for credit monitoring and recovery advice
Techrethought developed the website for Credimore, a credit monitoring and recovery advisory in Chennai. The site explains its four services (monitoring, review, resolution and recovery) on a page each, and introduces the two advisors. Visitors can ask for a call back, write through a contact form or open a WhatsApp chat, and read posts on rules that affect small businesses.
- Business
- Credit monitoring and recovery advisory, Chennai
- Location
- Chennai, Tamil Nadu, India
- Industry
- Financial services
- What Techrethought did
- Web development
Listen to this case study
5 min · The text on this page is the transcript.
01 · The brief
What is Credimore, and what did its site need to do?
Credimore advises banks, financial institutions and businesses on monitoring the credit they extend and on resolving and recovering dues, from an office in Besant Nagar, Chennai. Its site needed to explain four specialised services in plain terms, to lenders and to companies waiting on money owed to them.
02 · Challenges
What did the site have to explain?
Monitoring, review, resolution and recovery are distinct pieces of work, so the site had to set each one out without assuming the visitor already knew the terms.
Four services with their own terms
Each service page opens by explaining the work, from checking how a loan is used after it is made to recovering dues when resolution fails. Explaining each term first lets a visitor confirm they are on the right page before reading on.
Two kinds of reader
The site addresses banks and financial institutions that lend, and companies collecting what they are owed. The same four services had to make sense to both, on one set of pages.
A short route to a conversation
Every page checked has a Request a Call button in its header. The site had to make it easy to start a conversation from any page, by whichever route a visitor prefers.
03 · What we built
What did we build for Credimore?
Techrethought developed Credimore’s website on WordPress, and the site's footer credits us with its design.
- Service cards on the home page
- The home page opens with four cards, one for each service, each listing the main points that service covers.
- A page for each service
- Credit monitoring, review, resolution and recovery each have a page with a full explanation, a short list of what the service covers and links to the other three.
- The advisors
- A team page introduces both advisors, with their backgrounds, email addresses and links to their profiles.
- Three ways to get in touch
- Visitors can ask for a call back on the home page, write through the contact form, or open a WhatsApp chat with a greeting already written.
- A contact page with a map
- The contact page gives the office address, phone numbers, working hours, a form and a Google map.
- A blog in two views
- Posts on insolvency resolution and on rules for paying small businesses can be read as a list or as a grid.
- A language menu
- A menu in the header offers the pages in Tamil, Hindi and other Indian and foreign languages.
04 · Services and tech
Which tools does the site use?
The service used is linked below, and each tool listed shows in the page source of the pages checked.
Services used
Seen in the page source
- WordPress and Divi
- The site runs on WordPress, with a Divi consulting theme laying out its pages and its forms.A WordPress generator tag in the head, theme files under wp-content/themes/diviconsultingtheme, and et_pb module classes and Divi contact forms in the markup.
- GTranslate
- The language menu in the header translates the pages with machine translation.The pages load the gtranslate plugin, configured with a list of languages including Tamil, Hindi, Telugu and Kannada.
- WhatsApp click-to-chat
- Buttons open a WhatsApp chat with the team, with a greeting already filled in.Links to api.whatsapp.com/send with a business number and a prefilled text parameter that starts Hi Credimore team.
- Google Maps
- Maps on the home and contact pages show the office.A google.com/maps/embed inline frame on both pages, loaded lazily from a data-src attribute.
- Site Kit by Google
- The site is connected to Google Analytics through Google's own WordPress plugin.A Site Kit by Google generator tag and a gtag.js script with a GT- tag ID in the head.
05 · Outcome
What can a lender or a business do on the site today?
Credimore’s website is live at credimore.com, and its footer credits Techrethought with the design.
What a visitor can do there
Read what each of the four services covers, on a page of its own, from monitoring to recovery.
Meet the two advisors and see their backgrounds, email addresses and profiles.
Ask for a call back, write through the contact form, or start a WhatsApp chat.
Read posts on insolvency resolution and on rules for paying small businesses.
Switch the pages into Tamil, Hindi or another language from the menu in the header.
Have a project like this in mind?
Tell us about your business and what the work needs to do, and we will suggest where to start.
Or call +91 88258 07825 or +91 93821 94201, or email [email protected].