# Video Editing & Explainer Video Company in Chennai Techrethought is an explainer video company in Chennai that edits, animates and writes. We turn your footage, photos or just a script into explainer videos, edited company and product videos, motion graphics and short cuts for social media, and write the website copy and blog posts that go with them. Part of [Brand](https://techrethought.com/services#brand): Identity, design, video and content. Updated 2 October 2026 Page: https://techrethought.com/services/video-content-production ## What video and content work does Techrethought do? Finished video and writing for your website and social channels, made from footage, photos and scripts rather than a film shoot: explainers, edited company videos, social cuts, motion graphics and the words around them. - **Animated explainer videos**: A short video that explains a product, service or process with motion graphics, icons and on-screen text over music or a voiceover, scripted and storyboarded before any animation starts. - **Edited company and product videos**: Your raw footage of the office, the team, the factory floor or the product cut into a clear story, with titles, music, colour correction and cleaned-up sound. - **Short cuts for social media**: Reels, shorts and stories cut from longer videos or built from photos and graphics, sized for each platform, with captions for viewers who watch with the sound off. - **Motion graphics and logo animation**: Animated titles, name captions, simple animated charts and a moving version of your logo to open and close videos, all in your brand's colours and type. - **Scripts and storyboards**: The words and a scene-by-scene plan for each video, written before editing starts, so you approve the message before time goes into animation. - **Website copy and blog posts**: Page text for websites and landing pages, and blog articles written around your customers' real questions, edited and ready to publish. Choosing which topics to rank for is part of SEO & Digital Marketing. - **Files for every channel**: Each finished video exported for where it will play, from your website and YouTube to Instagram, WhatsApp and ads, at the right size and format, with a thumbnail where the platform shows one. ## How does Techrethought plan a video? Before editing starts, we agree what the video is for, where it will play, what it must say and what material it will be made from. They go into a written brief, and the quote and dates are worked out from it. - **Purpose and viewer**: What the viewer should know or do after watching: understand a product, trust the company, sign up or call. One clear purpose per video keeps it short. - **Where it will play**: Website, YouTube, Instagram, LinkedIn, WhatsApp or an ad. The channel sets the shape of the frame, the length and whether the video must work with the sound off. - **The message**: The few points the video must make, agreed before writing. A short video can only carry a small number of ideas, so choosing them comes first. - **Material on hand**: The footage, photos, logos and brand files that already exist, and what is missing. If the video needs new filming, we say so here and agree how it will be arranged before anything is quoted. - **Voice, music and language**: On-screen text, a voiceover or both; the language; and music licensed for business use, so the video can run in ads without being muted or taken down. - **Reviews and sign-off**: How many rounds of changes are included, who gives the final approval, and the date for each stage, agreed before work starts. ## How does a video project run? Script first, then a rough version to check the story, then the finished video and its versions for each channel. You review at every stage, and the dates are agreed before work starts. 1. **Brief and quote**: A call about the video's purpose, viewer, channels and material, written up as a brief with a schedule and a quote for you to approve. 2. **Script and storyboard**: The words, the on-screen text and a sketch of each scene. You approve the script before editing or animation begins, because changes cost least at this stage. 3. **Rough cut**: For edited videos, the footage assembled in order with temporary music and titles; for animation, a moving sketch of each scene. You check the story and timing here. 4. **Final edit**: Animation, colour, sound, music, titles and captions finished on the approved rough cut, then reviewed with you and adjusted within the agreed rounds. 5. **Channel versions**: The approved video resized and trimmed for each place it will play, with thumbnails and subtitle files where they are needed. 6. **Delivery**: Final files delivered by download link, named and organised, ready to upload yourself or to hand to whoever runs your social accounts and ads. ## Which tools do we edit and design with? Video is edited and animated in Adobe Creative Cloud. Titles, storyboards and graphics are drawn in Adobe Illustrator and Figma from your brand files, and blog posts can go straight into a WordPress site. - Editing and motion: Adobe Creative Cloud - Graphics and storyboards: Adobe Illustrator, Figma - Publishing: WordPress ## Questions about video and content production ### How much does a corporate video cost in India? It depends on the length, whether the footage already exists or has to be filmed, how much animation it needs and how many versions you want for different channels. Editing footage you already have costs far less than a video that needs a new shoot, and simple titles cost less than full animation. We quote once we have seen your footage and agreed the brief. ### How much does an explainer video cost? The main factors are the length, the style of animation, whether we write the script and how many rounds of changes are included. A video built from icons, text and simple shapes costs less than one with detailed custom illustration in every scene. We quote per video once we have seen the brief. ### How much do content writers charge in India? Writers charge by the word, the page or the article, and rates vary widely with the research and subject knowledge involved. We quote per piece or per set of pages, based on length, the research needed and whether you supply the facts. A short call is usually enough to scope it. ### How long should a corporate or explainer video be? As short as the message allows. An explainer should make its main point and a few supporting ones, then stop; a social cut has to land in its opening seconds; a company video on your website can run longer, because the viewer chose to watch it. We fix the length in the brief, from the purpose and the channel. ### What is an explainer video? An explainer video is a short video, usually animated, that shows what a product or service does and why it matters, in plain words and simple visuals. Businesses use them on the home page, in sales emails and in ads, where a short video can do the work of a page of text. ### What does a video production company do? A full video production company plans, scripts, films and edits video, usually with its own crew and equipment. Techrethought handles the parts before and after the camera: scripts, editing, motion graphics and animated explainers, made from your footage, licensed stock footage or no footage at all. If a project needs new filming, we tell you at the planning stage and agree how it will be arranged. ### AI video or a real shoot: which should I use? Use real footage when people need to see your actual premises, product or team, because their trust depends on it being real. AI-generated video can help with abstract scenes, backgrounds and quick drafts, but it still struggles with exact products, faces and text, and viewers often notice. For most business videos, real footage or clear animation from a script is the safer choice. ### What is the difference between content writing and copywriting? Content writing informs: blog posts, guides and page text that answer customers' questions and help them find you in search. Copywriting persuades: headlines, ads, product descriptions and calls to action that ask the reader to do something. Most business websites need both, and we write both. ## Have footage, a script or just an idea? Send us what you have, even phone recordings or a rough outline, and where the video or text will be used. We will ask what we need to know, then quote. - [Start a project](https://techrethought.com/contact?intent=video-content-production) - [WhatsApp](https://wa.me/918825807825) Or call +91 88258 07825 or +91 93821 94201, or email contact@techrethought.com. ## More in Brand - [Brand Identity & Creative Design](https://techrethought.com/services/branding-creative-design): Logos, identity systems and design for print and screen. (Markdown: https://techrethought.com/services/branding-creative-design.md) [See all ten services](https://techrethought.com/services)