# Branding Agency in Chennai Techrethought is a branding agency in Chennai that designs logos and brand identities for new and growing businesses. We work out how the business should look, set its logo, colours and type in a short guide, and carry them onto everything people see: visiting cards, brochures, signage, the website and social posts. Part of [Brand](https://techrethought.com/services#brand): Identity, design, video and content. Updated 2 October 2026 Page: https://techrethought.com/services/branding-creative-design ## What does a Techrethought brand identity include? A logo and the system around it: colours, type and the rules for using them, the everyday print and screen pieces built from them, and every file in the formats printers and web designers ask for. - **Logo design**: A primary logo with the versions real use demands: horizontal and stacked layouts, a small mark for profile pictures and browser tabs, and versions for light, dark and single-colour backgrounds. - **Colour palette and typefaces**: Brand colours with exact values for print (CMYK) and screen (RGB and hex), and typefaces for headings and text, chosen so they are available in the tools your team and printer actually use. - **Brand guidelines**: A short guide to using the identity: logo spacing and minimum sizes, colour values, type, and examples of right and wrong use, so a printer or a new designer can follow it without asking us. - **Stationery and print design**: Visiting cards, letterheads, envelopes, brochures, flyers, company profiles and signage artwork, designed and set up as print-ready files. You choose the printer; we prepare the files to its specifications. - **Screen and social templates**: Profile pictures, cover images, post and story templates, email signatures and presentation slides in your identity, so everything your team publishes looks the same. Ongoing posting is part of Social Media Management. - **Refresh of an existing brand**: For a business that already has a logo: a review of what customers recognise, what to keep and what to redraw, so the brand looks current without losing the people who already know it. - **Final files and handover**: Every file named and organised: vector artwork for print and signage, web-ready images, the guidelines as a PDF and the source files, all handed over so the identity belongs to you. ## How does Techrethought plan a brand identity? Before any logo is drawn, we agree what the brand has to say, to whom, and everywhere it has to appear. You approve a short written brief, and the quote and schedule follow from it. - **The business and its customers**: What you sell, who buys it and who you compete with. A brand for an accounting firm has to reassure; a brand for a clothing label has to stand out on a shelf and on a phone screen. - **What stays and what changes**: For an established business, which parts of the current look customers already recognise, and whether the job is a refresh or a new identity. - **Where the brand will appear**: The full list: shop sign, visiting card, invoice, website header, social profile, uniform or vehicle. It decides which logo versions are needed and how small the mark must still read. - **The name and wording**: The business name exactly as it should be written, and any tagline, fixed before design starts so the logo is drawn around the right words. - **Pieces, reviews and dates**: Which pieces are included, how design directions are presented and reviewed, who gives the final approval, and the date for each stage, agreed before work starts. ## How does a branding project run? From brief to research, a first set of design directions, one direction refined with you, then the guidelines and every file. Dates for each stage are agreed before work starts. 1. **Brief**: A call or meeting about the business, its customers and where the brand will appear, written up as a brief with the pieces, the schedule and a quote for you to approve. 2. **Research**: A look at your market, your competitors and what customers already see of you, so the new identity stands apart instead of blending in. 3. **Design directions**: A small number of distinct logo directions, each shown in use on a visiting card, a sign and a profile picture, so you judge them as customers will see them. 4. **Refinement**: The chosen direction refined with you: shapes, colours and type adjusted, then checked at very small sizes and in a single colour, where weak logos fail. 5. **Brand system**: The palette, typefaces and guidelines set from the approved logo, and the agreed print and screen pieces designed from them. 6. **Files and handover**: Every file exported, named and checked, the guidelines and source files handed over, and the print files sent to your printer if you ask. ## Which design tools do we use? Logos are drawn in Adobe Illustrator as vector artwork, so they stay sharp from a visiting card to a hoarding. Layouts, templates and screen pieces are made in Figma and Adobe Creative Cloud. - Logos and artwork: Adobe Illustrator - Layout and screen: Figma, Adobe Creative Cloud ## Which brands has Techrethought designed? Client businesses whose branding we did, each shown with everything else we did for them. Every site is live, so you can see the identity at work in its own setting. - [HIE Labs](https://thehielabs.com/): Men's innerwear brand. Chennai, Tamil Nadu, India. What Techrethought did for HIE Labs: Branding, Web development. - [Zensteel Works](https://zensteelworks.com/): Steel fabrication, Chennai + Gujarat. Chennai, Tamil Nadu and Ahmedabad, Gujarat, India. What Techrethought did for Zensteel Works: Branding, Web design. - [PradhiCA](https://pradhica.com/): CA exam test series, Chennai. Chennai, Tamil Nadu, India. What Techrethought did for PradhiCA: Website, Marketing, Branding, Google & Meta ads. Screenshots of each live home page, captured on 2 October 2026. [See all work](https://techrethought.com/work) ## Questions about branding and logo design ### How much does a logo cost in India? It depends on what you need. A logo on its own costs far less than a full identity with guidelines, stationery and templates, and a new brand needs more research than a refresh of one customers already know. We quote after a short call, once the brief is clear. ### How do I design a logo for my business? Start with the brief, not the drawing: who your customers are, what they should feel and every place the logo will appear. Keep the shape simple enough to read at the size of a phone icon and in one colour, then test it on a visiting card and a sign before you commit. If you would rather hand the work over, that is what we do. ### What is brand identity, and what does it include? Brand identity is the set of visual elements that make a business recognisable: the logo, colours, typefaces, image style and the rules for using them together. In practice it also includes the pieces built from it, such as visiting cards, letterheads, social templates and a guidelines document. Its job is to make everything you put out look like it came from the same company. ### What is the difference between a logo and a brand? A logo is a single mark that identifies the business. A brand is what people think and feel about the business, shaped as much by the product, the service and the way you treat customers as by design. The identity, meaning the logo, colours and type, is the visible part that makes the brand easy to recognise. ### Should I trademark my logo? If the name and logo are central to the business, registering them as a trademark is worth considering, because it gives you legal rights against copies. It is a legal process, so speak to a trademark attorney or agent; we do not file trademarks. It helps to have the name searched before the logo is final, and we supply the finished artwork the application needs. ### What are brand guidelines? Brand guidelines are a short document explaining how to use the identity: logo versions and spacing, minimum sizes, colour values for print and screen, typefaces, and examples of right and wrong use. They let a printer, a new designer or your own staff produce material that matches without checking with anyone. Every identity we design comes with them. ### How long does it take to design a logo? It depends on whether you need a logo alone or a full identity, how many directions you want to see, and how quickly feedback comes back. Waiting for decisions often takes longer than the design itself, so we agree who approves each stage at the start. The schedule, with dates for each stage, is fixed before work starts. ### Why is branding important for a small business? Customers decide quickly whether a business looks established enough to trust, often from a visiting card, a sign or a social profile. A consistent identity makes a small business look organised, and easier to recognise and remember next to competitors who all look alike. It also saves time, because every new flyer or post starts from the same rules instead of from nothing. ## Starting a brand, or refreshing one? Send us what you have today, even if it is only a name, and where the brand has to appear. We will come back with questions, then a brief and a quote. - [Start a project](https://techrethought.com/contact?intent=branding-creative-design) - [WhatsApp](https://wa.me/918825807825) Or call +91 88258 07825 or +91 93821 94201, or email contact@techrethought.com. ## More in Brand - [Video & Content Production](https://techrethought.com/services/video-content-production): Video, motion and written content produced for web and social. (Markdown: https://techrethought.com/services/video-content-production.md) [See all ten services](https://techrethought.com/services)